An introduction to media consumption in the digital age
Taking a look at the function of technology in the way we are consuming media nowadays.
Together with the circulation and development of digital material, media consumption habits are also being heavily influenced by technological advancements. The mobility of mobile phones has shifted the way that audiences are taking in media towards a regular and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Rather, these days, customers can enjoy, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has resulted in an improvement in material production as customers are rapidly getting through programs and constantly seeking out new things to view.
Traditionally, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career development. Nevertheless, in modern society, the progress of smartphones has caused a few significant shifts in the way media is shared and delivered. One of the most influential advancements in the media industry is the integration of mobile applications and streaming services, which have made smart devices into the most accessible digital media devices on the market. With the ability to present video, text and audio content, smartphones are the ideal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly working on reformatting their content to prioritise mobile phone accessibility. Presently, trends which are popular on social media are particularly prominent for media companies to observe. Namely, short form video and worldwide television are getting traction for providing engaging and accessible content for audiences all over the world.
Over the past few decades, as society has come to be reliant on smart devices, innovation has become the focus of attention for many regions of industry. The increase of smart devices has basically improved the media industry, causing new developments in the way media is developed, dispersed and taken in. Before the age of digitalisation, media has been generally consumed in standardised formats such as paper publications and television or radio broadcasts. However, more just recently, the media landscape is demonstrating a palpable shift in the direction of mobile-first platforms. Along with this shift, there has been read more a number of new opportunities in media, most especially within the journalism, marketing and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the smartphone era has in truth, forced the media industry to reinvent its business models and strategies, disrupting traditional outlets and opportunities for media access and intake, with a series of new and progressive digital media examples.